5 of the best regtech marketing agencies
While a quick Google search turns up a hundred fintech marketing agencies in a heartbeat, specialist regtech marketing agencies are harder to come by. In fact, it might feel like finding a reliable external regtech marketer is as difficult as looking for a needle in a haystack.
And yet, without a trusted supplier, your regtech business could be left in a web of its own compliance and regulatory procedures.
That’s why it’s important to partner with an experienced marketing agency that truly understands the nuances of the regtech industry. With stringent regulatory constraints, the typical campaign process takes heavy lifting before going-to-market. And tricky compliance processes require a marketing agency with both patience and diligence to complete its work properly.
With that in mind, here are five marketing agencies that actively understand what it’s like to work with regtech businesses:
The Search Cure: content marketing
Beacon Digital Marketing: all round campaigns
Curious Cat Digital: account-based marketing
Gungho Marketing: email marketing and appointment setting
GoodAdvice: PR
The Search Cure: best content marketing provider for regtechs
Since we’re writing this article, we thought it would make sense to humbly mention The Search Cure. We work with regtechs to create expert-led content marketing campaigns, filled with unique and original insights to genuinely add value.
No keyword stuffing over here!
Founder of The Search Cure, Shan, explains: “We’ve been working with regtechs for the past five years, and by now, understand the nuance of working in such a regulated environment. Sometimes to our own detriment– our most recent b2b client has taken four months to approve us as an accredited supplier!”
Nonetheless, The Search Cure is a very specialized regtech marketing agency since we only work on content strategy, creation and distribution campaigns.
That means we’re not suitable for startup regtechs looking to outsource their entire marketing operations, or for those looking for insight into other disciplines. Try one of the other agencies on this list if you’re in the market for paid media campaigns, PR, podcasting, account-based marketing or email campaigns.
While we ‘only’ provide content marketing expertise, we’ve been able to prove that we do this discipline very well. Check out the following case study to see how we’ve been able to generate mind-blowing ROI for previous clients.
Expert-led BOFU content generates $160,000
Our philosophy at The Search Cure is that direct insights from experts on your customers – and the situations they face – are the most effective at converting readers. We can provide a solution to their challenges and ensure we add value, instead of stuffing content with keywords and wasting the readers time.
We sit down with an internal member of our clients team –say a product manager or salesperson– to dive into:
the problems that customers are facing
how our client solves those problems (better than their competitors)
what customers have said about the products and services
how to speak to the ideal customer at their level of understanding
We used this approach when working with clients like Bud and CoreIntegrator. CoreIntegrator stands out because in the ten years they had been creating content, they had never attributed a single lead to the content channel.
We first conducted an audit of their site, and compared CoreIntegrator’s content with its main competitors. A bottom-of-the-funnel strategy was developed to provide social proof, differentiate our client from its competitors and highlight how the solution really solved the readers' pain points.
Over the course of five months, we created transparency pricing pages, use cases, comparison content, and roundups like this one to generate content that would capture leads. And it did, with 8 high-ticket leads generated after five months, each worth between $10,000 and $30,000.
Investing in long-term partnerships
All of The Search Cure’s regtech clients are long-term partnerships. We work with every client for at least six months to see our strategies through to fruition, with the current longest standing record being a three year partnership writing for the Compliance Corner at CUBE Global.
This has been helpful in taking a data-driven approach to content; ensuring we can adapt and experiment before doubling down on the best tactics for our clients.
So if you’re reading this looking for a serious solution to your content efforts, get in touch.
Beacon Digital Marketing: best for all-round campaigns
For an all-round firm, Beacon Digital Marketing takes the cake when regtech companies are searching for marketing support. From performance marketing to video and podcast, creative copywriting to website design. Beacon Digital Marketing encompasses the entire suite of activities for regtechs that want to outsource or scale their entire marketing department.
Whitney Parker Mitchell, CEO and Founder, said:
“At Beacon Digital Marketing, we recognize the critical role compliance plays in protecting against threats such as terrorist financing, modern slavery, data breaches, and other criminal activities that can have far-reaching impacts on the world and economy. Regtech firms are essential in helping businesses navigate the increasing complexity of regulatory requirements, especially in highly regulated industries like finance, insurance, healthcare, and security.
By providing advanced solutions, regtech companies enable businesses to streamline compliance processes, reduce false positives, and prioritize issues needing further review, ultimately fostering a safer and more compliant business environment.
Our deep understanding of the compliance landscape allows us to craft marketing strategies that highlight the value of regtech solutions. We help our clients communicate their unique selling points, build brand authority, and reach the right audiences effectively.”
Industry expertise
With a ton of previous clients in the industry, Beacon Digital Marketing have helped the likes of Exiger, CRB Monitor, ACA Compliance and more.
The regtech marketing agency stands out as the frontrunner for best all-round provider thanks to the background of its senior personnel- who truly understand what it means to have industry expertise. With CEO Whitney and Chief Growth Officer, Cathy Johnson, both coming from a risk management background, the pair bring almost 30 years of compliance marketing experience to the table.
Their wide range of marketing campaigns enable the team at Beacon Digital Marketing to provide holistic integrated marketing campaigns that drive efficiency and effectiveness.
Ideal for scaling regtechs
Whitney noted: “Our ideal regtech client is a Series B or beyond funded company with established product-market fit, looking to scale their business and reach more potential clients. They have invested in a senior marketing leader who can guide strategic direction and have a sustainable budget for marketing.
These companies are open to creative marketing ideas and seek access to top talent to help them ramp up quickly. They need various marketing services, and they value a productive partnership with an agency that can act as an extension of their marketing team.
We thrive on collaborating closely with our clients to develop innovative marketing strategies that drive growth and success. By integrating a variety of tactics under one cohesive team, we ensure overall efficiency and impactful results for our clients.”
Curious Cat Digital: best account-based marketing provider
Curious Cat Digital specializes in account-based marketing for fintech and regtech firms. They aim to reduce friction within the buyer journey, therefore leading to more sales. The request to proposal (RFP) process is considered within this digital marketing agency with the added extras of tactical advertising and content.
The ABM process begins with the Curious Cat Digital team gathering all the data they need:
market analysis
audience definition
competitor analysis
Then comes strategy; with unique positioning and impactful messaging both integral parts of the framework. Finally, the digital marketing agency performs ABM activation. A go-to-market strategy, roadmap and activation plan provides clients with a comprehensive proposal for each buyer and each touchpoint.
Paul Whittingham, Sales and Operations Director explained: “We work with Regtech firms because it can be hard for them to stand out in a growing sector. We have actively worked with compliance teams in financial services organisations, so have a deep understanding of their target audience.”
And when asked who Curious Cat Digital’s ideal client was, Paul noted, “ones with a growth mindset”.
Gungho Marketing: best for email marketing and appointment setting
Gungho has worked exclusively with the Regulatory Technology sector since 2007 - before ‘RegTechs’ were called ‘RegTechs’! We’ve selected them as the best marketing agency for email campaigns and appointment setting, since they offer an integrated service to merge both activities, and build a long pipeline for their Regtech clients.
Gungho CEO, Giles Newman said: “We quickly learnt that having deep sector expertise, a one-of-a-kind database of buyers and decision makers, and highly trained staff in the field of compliance, allowed us to provide a superior service to RegTech providers versus a general appointment setting company.
We keep working with RegTechs as the sector is booming and we help companies grow.”
Investing and evolving alongside it’s clients
Gungho stands out amongst their competitors for three key reasons:
Deep sector knowledge: Their expertise in the sector has grown as the industry has. The Gungho team knows the issues, the language and the technology required to be credible with their own clients’ prospects.
One-of-a-kind database: They have over 10,000 activities per day hitting their database of 550,000 buyers of Regtech. They know when people get promoted, move companies or retire. It allows Gungho to give clients the best view of their ideal customer in every region.
Highly trained teams in the field of regulatory compliance: Gungho spends a lot of time and money ensuring its team is at the top of its game. Training and coaching has always been part of their DNA.
Go-to-market with a trusted partner
Giles added:
“From working with all the major regulatory providers over our time, unique insights into the needs and demands of the RegTech sector, we offer unparalleled support when it comes to go-to-market strategies for RegTech vendors.
Our vision statement is ‘we help you grow’. So, if you are a RegTech vendor, anywhere in the world, wanting to grow, we can help!”
Good Advice: the best PR firm for regtechs
We selected Good Advice as the best PR firm for regtech companies. The team takes a fun approach to a sometimes bland topic, which can be all the difference in making something newsworthy.
Good Advice CEO Dima Vasilenco explains it best, “If you zoom out, regtech is a pretty boring topic, compared to what journalists generally write about in any kind of publication: football, Trump, the Kardashians. We deeply understand our clients business and products, and take a creative approach to connect it to current events and hot topics. For example, for a fraud monitoring client we’d take the approach of ‘how to stay away from romance scams’ on Valentine’s day and ‘what’s the safest way to transact online when buying Super Bowl Tickets’ during the football season.”
Industry expertise coupled with an external network
Dima continues, “We at Good Advice have deep experience and understanding of the wide fintech industry, we also have a well-established network of media contacts. Our strong side is that outside of the industry trade publications across the US and UK, but also major tier-one business publications and broadcast channels such as CNBC, Bloomberg, Wall Street Journal and Reuters.
We enjoy working with the regtech clients as this topic is widely-discussed in the media now and over the last years - that way the work is always challenging but engaging, no day is the same.”
Deservingly ambitious
Good Advice lists Comply Advantage, Onfido and Clausematch as the ideal regtech clients that they’d love to work with.
“Whatever we do for our clients we do to the highest standard possible, so when they look at the coverage they realize that this was humanly impossible to make any better. If our clients are doing an acquisition we always get coverage in Bloomberg, if their analysts have market insights, we make sure they go on CNBC to share them, that’s our standard”, Dima concludes.
How to choose the right regtech marketing agency for you
If you’ve made it this far, you might be wondering why we decided to give our competitors the spotlight and send some potential leads their way. It’s simple: at The Search Cure, we believe in helping all the prospects, even when they’re not a great fit for our content marketing campaigns.
By collaborating with other vetted regtech marketing agencies, we can send prospects to people that we know and trust to do a good job. At the very least, it’s good karma!
So while we’ve nominated five of the best regtech marketing agencies, it’s up to you to decide which best meets the needs of your organization.
When consulting your options, we suggest you check three major boxes:
Can the agency meet your goals and targets? Checking previous experience and setting realistic expectations is key.
Does your budget line up with their pricing? Any agency who can’t be transparent about pricing (after getting a good idea of your requirements) doesn’t deserve your time.
What does it actually look like to work together day-to-day? How involved do you want your outsourced regtech marketing agency to be, and are there limits based on compliance?
Hopefully by now, your team knows what they need, and don’t need, from an outsourced marketing provider. So it’s about contacting the best-fitting agency, and exploring how to work together. If you’d like to learn more about us at The Search Cure, feel free to fill out the form below, or message founder Shan on LinkedIn.
And hey– if you’re interested in any of the regtech marketing agencies we’ve mentioned in this piece, let them know we sent you!